August 7, 2008 11:15 PM BST
Social Networking (Web 2.0, Enterprise 2.0) will change the way we work and live. My view is that in the next few years, this paradigm will be adopted as the natural way of interacting with customers, partners, suppliers, employees, competitors etc.
We work in this area and have seen eyes wide open when we talk about the benefits and possible productivity and revenue gains that can be acheived.
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