November 7, 2011 5:25 AM GMT
Not sure what Nokia's TV adverts are like in other markets, but here in the UK we're being subjected to a typically 'arty' series of random video clips tagged with the strapline "the amazing everyday."
I have to admit, the ads do very little to highlight what Lumia WP7 devices do differently to any other smartphone. Clips of a guy dancing while ironing a shirt, a man jogging backwards, and a fox running up a city street do not infer capabilities beyond that of rival products, and certainly don't live up to that strapline (anyone living in London can see foxes in the street almost every night).
It all makes me think that Nokia has missed the point completely. It's meant to be re-inventing the wheel Apple developed with the first iPhone - in terms of the ecosystem of applications and services - and yet seems to have actually just tried to copy it.
Where's the innovation? What features will Lumia devices offer that move the market forward and make Nokias a 'must have' device? It's no longer acceptable just to have a touchscreen with direct links to apps. Everyone does that, and they're not linked to the least successful mobile software developer in the market to date, namely Microsoft.