April 23, 2008 10:17 PM BST
Actually Mobile TV for Sport is an interesting application.
Imagine sitting in the Olympic Stadium watching events infront of you, but with a phone in your hand showing you events at other locations live....
Imagine standing at the grand prix watching the cars noisily streak by, but with ear phones plugged in and glancing at your phone for commentary of the race and to see the lead cars at all times.
The key thing for me here, is that TV on the mobile, is a different set of services to TV on the big screen. Its not about watching scheduled TV, its about catching up on saved TV from your PVR at home (e.g. catching up on an episode of easter enders you missed, whilst sitting on the train). Or its about specific events for specific people in specific locations. It could be 'Amber Alerts' to a geographical region, it could be news flashes. You also have to consider the evolution of the handset both in terms of handsets all supporting WiFi from mid 2009, to the fact that they have large data storage capabilities now.
Imagine whenever you go home, you phone starts synchronising with your PVR, and topping itself up with things to watch....