The ability to add in app and other purchases directly to a phone bill increases ARPU and facilitates transactions. With predictions of $12 Billion of revenue for telecoms companies by 2022 through this payment method it’s an area network operators are focusing time and resources on developing. Merchants also realise the increasing power of direct carrier billing, particularly for low value ‘impulse’ purchases.
The rapidly growing market does not come without its challenges. Securing effective partnerships with network operators and overcoming debt issues continue to provide headaches for industry participants. Informa Telecoms and Media will be bringing network operators, aggregators, solution providers and merchants for the first and only Global Carrier Billing Conference in 2015. As the only opportunity to meet the whole carrier billing industry in one place and discuss how to overcome these challenges it will provide a vital forum for the market.