June 11-12 - Digital events are back at Palazzo Ducale in Lucca, organized by Comunicare Digitale, with the enthusiastic collaboration of the HbbTv Association and the support of Act (Association of Commercial Television in Europe), Smpte, HD Forum Italia and Fame.
There are three main events: Thursday June 11, from 2.30 pm, HbbTV Round Table will explor the opportunities that will open up with the migration of web-based applications to HbbTv system. Friday June 12, the 12th edition of the European Digital Forum -45 Speakers and 4 panels on: UhdTv, Sport&Media, the challenge of contents, and media scenario in Europe, and the last report on 4k evolution with FAME UHDTV Report.
“Our ambition has always been to present appointments of particular interest, providing early news, ideas and solutions in a world and European preview" – says Andrea Michelozzi, President of Comunicare Digitale. On UHDTV, there will be a wide presence of platforms, technical and technological solutions, shooting equipment and dedicated tools, 4K contents, TV sets, and screens.
"Due to the great immersion experience given by 4K images, we have decided to dedicate a panel to Sport. We consider that the very spectacular nature of football, basketball, tennis and motor racing is the “optimum carrier” to involve audiences all over the world. We are happy to host, announces Michelozzi, “the experiences of Barcelona FC, Bayern Munchen, As Roma presenting high level products of great entertainment."
Great importance will be given to new data on the use of platforms and contents, illustrated by Eurodata Tv, while new studies on Connected Television and the evolution of Media will be presented in a preview in Lucca 2015.
With the participation of the main broadcasters, media companies, technology companies, and institutions. A wide demo room and relevant media will welcome the attendees, in a unique location in Lucca. FREE ENTRANCE