Telecoms companies across the globe are well aware of the importance of customer insight and how the successful capture and analysis of data can translate into competitive advantage and increased profits. Do it right and you can achieve differentiation and become a market leader in a saturated and highly competitive sector. Do it wrong and you risk high customer churn levels, spiraling retention costs and wasted marketing spend. Consequently, telecoms companies are investing more time and resource into more getting customer segmentation and insight right.
View the Customer Insight & Analytics conference agenda online: http://bit.ly/YbAD1Y