The Mobile Commerce segment is heating up again. More and more business models are offering an incentive to the consumer to keep the credit card in the purse, and pull out the phone instead. Loyalty rewards, coupons, or discounts being the most common. Also benefiting from higher penetration of smartphones, mobile payment, there is reason for optimism, yet this isn't our first rodeo, is it? Can the world reproduce the successes in Starbucks, S. Korea, and Japan, and when? Is mobile commerce for real this time? Join 100 of your telecom colleagues as we dive into the world of mobile commerce.
Register at http://telecomcouncil.cvent.com/commerce14
$200 for non-members and free for members