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Telecoms CEM, CRM & Retention

3/15/10 7:00 AM - 3/18/10 3:30 PM
VenueHilton Vienna Plaza, Vienna
With 11 operator case studies on the two conference days, an interactive workshop and a collaborative learning session, this event will offer you ample opportunity to learn, network and exchange ideas. Download the brochure at <br />Building and maintaining profitable customer relationships can result in a win-win situation for both you and your customers– by providing your customers with the services and experiences they seek, you can ensure that they remain both profitable and loyal. <br />IIR’s Telecoms CEM, CRM and Retention conference will examine how operators are developing and adopting novel CRM and CEM approaches in order to enhance customer relationships and maximise customer retention as well as customer lifetime value. <br /><br />You will be able to gain practical insights and actionable advice on how to:<br />• “industrialise” the customer experience from Orange France Telecom<br />• measure the customer experience from du<br />• harvest customer insight from PTC<br />• leverage inbound and outbound channels to cross-sell and up-sell from Telenor Denmark<br />• integrate CRM systems, campaign management processes and data warehouses from mobilkom austria and One Macedonia<br />• differentiate your loyalty programme for high value customers from Mobiltel<br />• improve the customer experience through Six Sigma process improvement from Vodafone Romania<br />• deploy an integrated loyalty 2.0 scheme for both mobile and fixed customers from Telefónica O2 Czech Republic<br />• collect and analyse customer data for more targeted loyalty schemes from Telenor Serbia<br />• develop and manage effective customer segmentation models to boost customer retention from CYTA<br /><br /> For more information or details on how to secure your place, visit <br />
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