After 15 successful years of delivering the Mobile Financial Services Summit, Informa Telecoms and Media is proud to again reflect the changing industry focus and announce the Mobile Wallet and Retail Innovation event. The wide agenda addresses the mCommerce ecosystem’s critical business, partnership, technology and security questions, as both operators and OTT players begin to implement different approaches to securing ROI through their m-payment propositions.
Additionally, the programme draws together perhaps the most significant players in the mCommerce value chain: the retailers. With couponing, location based services, loyalty schemes, SMS and QR codes now being adopted to extend brands’ reach to consumers and enterprises, Mobile Wallet and Retail Innovation comes at an exciting but yet still nascent stage for mobile marketing and advertising, to break down the ‘mobile obstacle’ currently confronted by retailers and brands.
Visit event website: Mobile Wallet & Retail Innovation