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The Mobile Wallet Summit Europe

11/28/12 8:00 AM - 11/29/12 5:00 PM
HostM for Mobile
Integrate Payments, Loyalty and Security to Create a Complete, Secure, and Indispensable Mobile Wallet The wallet is dead...long live the Mobile Wallet: A show that will bring together banks, mobile operators, loyalty scheme providers, security experts, handset manufactures, merchants, developers, and solution providers to streamline the next generation of payments <a href="">Download the free brochure now and be the first to see the whole speaker line up and agenda</a> Here's a brief break down of the key issues being discussed: <ul style="margin-bottom: 0;"> <li> Best methods for mass adoption of your solution</li> <li> How to get the best out of every component of the Wallet</li> </ul> <ul style="margin-top: 0;"> <li> Making your product sticky, by adding value and ensuring retention</li> <li> Focus on the key aspects of engagement, make your product familiar, accessible, reliable, simple, convenient and useful &nbsp;</li> <li> Discover how to integrate NFC and P2P payments for a complete solution</li> <li> Data analysis, turning data into value for you and your customers</li> <li> Alternative revenue streams through advanced Marketing</li> </ul> See what is on the horizon for the mobile wallet and see who you can meet and partner with to create a successful a successful mobile wallet solution. There are already big movements happening in the space in Europe and the US, make sure that you're not left behind. <ul> <li> Barclays have released Pingit in the UK, which allows instant transfer of funds from one person to another using an app,</li> </ul> <ul> <li> Vodafone, O2 and Everything Everywhere, which owns T-Mobile and Orange, have applied to the European commission to form a company that would create a mobile wallet platform and an advertising sales house that could reach every subscriber on their networks.</li> </ul> <ul> <li> The project is designed to pitch&nbsp;telecoms&nbsp;groups against the likes of Google, Apple and Facebook, with all of them hoping to use "data mining" - amassing detailed information on the finances, consumption habits, location and demographics of customers - to create new forms of highly targeted advertising and services.</li> </ul> <a href="">See what topics speakers will be presenting on a range of topics by downloading the brochure</a> As it has gained ubiquity across the globe the phone has transformed the market places it has entered.&nbsp; It destroyed the video and camera market, while simultaneously re-inventing the gaming marketing. However now the mobile is coming for your wallet and you have to disrupt your own market, before someone comes and disrupts it for you! In this market it is not the biggest that will conquer but the most adaptable.&nbsp; Last year a survey in The Times said that 48% of people in the UK would be happy to pay for goods with their phone. The technology is there, and the consumer is ready but are you? Crucially you need to find effective ways of adding value to your mobile payments solution to make sure that it benefits not only the customer but also you.&nbsp; This is where the wallet is crucial as it is so much more than just payments. Parts of Europe are already way ahead with banks pushing specialised adverts on to customers phones. Make sure that you don&rsquo;t lose out on the gold mine of data and opportunity that can come from with connecting to your customer instantly. A study by Localytics&nbsp;(January 2010) found that many apps are downloaded, tried once and then discarded.&nbsp; One in four mobile apps once downloaded is never used again.&nbsp; Make sure that your solution doesn&rsquo;t face the same fate as we bring some of the best gurus in the industry to discussion how to ensure retention and engagement in your payments solution. If you want to achieve these 3 goals: <ul> <li> Create an easy to use, convenient, and cost effective mobile wallet solution</li> <li> Attract new customers and ensure retention with your current ones through the mobile</li> <li> Explore alternative revenue streams through data analysis</li> </ul> Then this is the show for you!
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