These days people seem to be in a really hurry to tell their friends where they are
via their Facebook or Twitter homepage. Well with the all the increase in traffic to
these popular websites; marketing and advertising departments for various agencies have
started developing their own applications for BlackBerry's and iPhones to provide
incentives to users for visiting local shops who they have as clients.
The idea is very simple; anytime someone goes to a coffee shop or a local cafe
and updates their local Facebook or Twitter site with the name of this location
they start accruing virtual dollars; which can earn them physical prizes at that
location. The more a user goes to a particular spot the more points they get and
well after a while they get something for free for doing what they would normally
do before but didn't get "paid" for.
The local shop gets exposure for being advertised by users telling their friends
where the are and thus generating traffic to their door. Advertising and marketing
agencies make money by helping these shops generate more business for a referral
fee or for advertising with them. Seems like a win win situation to me. Now why
didn't someone think of this before? and I wonder how much traction will this get in the