Chun-ling Woon Chun-ling Woon Chief Strategy Officer - Etiya

Recent Entries

  • Do You Know Where Your Orders Are?

    This is the time of year when service providers start their planning exercises. Executives toil around conference tables and telephones debating budgets, technology, operations and revenue. Every part of the business is scrutinized – from the fellow that brings coffee and snacks to the CEO. Ev...
  • Right Product - Wrong Mentality

      In the five years that this industry has been discussing Product Lifecycle Management (PLM), we’ve made some real progress. Network operators are implementing common product catalogs with reusable components and order orchestration - and that’s good for the industry and good for ...
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  • Seriously - What Are We Waiting For?

    If I have to listen to one more argument about network neutrality or equal access, I’m going to start another binge-eating session at a local hawker food court. The arguments for making network operators compete to dig trenches, pull cables and build towers are so tired that they don’t e...
  • Build the Subdivision, Not Just the Plumbing

    Network operators are facing a real business dilemma when it comes to monetizing their infrastructure assets. I believe that the key is to look beyond the assets and understand how to deliver a package of capabilities that network operators are uniquely suited to provide.  In the construction ...
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  • Mobile Operators: It’s about time to make money!

    Mobile network operators have succeeded by building infrastructure and collecting payments. But now that mobile data, multiple applications, mobile business applications, M2M and complex product offerings are becoming the norm there is an urgent need for mobile network operators to implement critica...
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  • What Are You Watching? OM is More Than Oversight

    Thinking about the challenges facing this industry I was reminded of the saying about “… doing the same thing over and over again and expecting different results.”  According to BrainyQuote.com, Einstein called that insanity and it definitely applies here. Network operators h...
  • Back Away from the Banquet – Monetizing Mobile Data

    I was once told that the best exercise for losing weight was pushing yourself away from the table and it’s time for mobile network operators to do the same. Many feel that they risk customers by eliminating all-you-can-eat data plans, but the truth is that most customers just want a data plan ...
  • Break the Pipe

    Communication Service Providers (CSP’s) have provided reliable voice and data lines (also termed as pipes) to their subscribing customers for decades.  While, in general, CSPs have been very successful in providing ‘pipes’ to their customers, they have been diligently trying to move up the valu...
  • Operators in catch-up with the retail world

    Having recently returned from Europe, I’m often struck by the low prices and tremendous selection of retail goods consumers enjoy in North America.  This is partially attributed to the point-of-sale (POS) systems that are deeply integrated with product catalogues and order management. Tele...