John Ilott John Ilott Director - Trainon Services Ltd

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Social networking overtakes email

  • Social networking overtakes email

    By Jason Ankeny Comment | Forward

    Social networking is now the most popular web activity, surpassing even email, according to a new study issued by information and media firm Nielsen. Active reach in what Nielsen defines as "member communities" now exceeds email participation by 67 percent to 65 percent, the firm reports--among all Internet users worldwide, two thirds visited a social networking site in 2008. Facebook now leads the pack: Three out of every 10 web users visit the site at least once a month, and in all, Facebook experienced a 168 percent increase in users in 2008, galvanized by growth among the 35-to-49 demographic.

    Mobile social networking is most popular in the U.K., where 23 percent of mobile web users (about 2 million subscribers) now visit social networks via handsets--the U.S. follows at 19 percent, or 10.6 million subscribers. Mobile social networking usage increased 249 percent in the U.K. in 2008, and grew 156 percent in the U.S. Nielsen notes that the most popular social networks via PCs and laptops mirror the most popular services on the mobile web--Facebook is the most popular in five of the six countries where Nielsen measures mobile activity, with Xing proving most popular in Germany. In addition to the mobile web and dedicated mobile social networking applications, users are also interacting with their social networks via SMS--according to Nielsen, at the end of 2008 almost 3 million U.S. users were texting Facebook on a regular basis.

    For more on social networking's growth:
    - read this Nielsen report......

    Related articles:
    Social networking tops mobile search queries
    Facebook in mobile social networking talks with Nokia

    Read more about: Mobile Social Networking, Metrics, Facebook

    Source FierceMobileContent....11th March 2009
    John Ilott
    About John Ilott John Ilott works as Director at Trainon Services Ltd
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  • . . Good to see you are becoming the social network expert!

    Very good info


    March 11, 2009
  • Simon Brodie
    Simon Brodie John , thanks for the introduction to this site. Social networking is a very effective means of keeping and gaining business contacts and is a key element in knowledge management. Keep up the good work, Simon
    March 23, 2009
  • John Ilott
    John Ilott Simon

    Great to see you

    would be great to get IBM to sponsor some part of the site?

    lets meet for a beer soon

    John ,
    March 23, 2009
  • Lyndon Johnson
    Lyndon Johnson Morning John,

    I think that mobile social networking will only grow - helped by applications that help users to update all of their networks at once. There was an interesting new application at 3GSM/MWC that converted all inbound social ...  more
    March 30, 2009