APOSTOLOS KALLIS APOSTOLOS KALLIS SVP Business Development - Etiya

Recent Entries

  • Will sub-brands help operators break the mould?

    Secondary or sub-brands are certainly nothing new in the mobile communications industry. Indeed, many mobile operators have used one or several sub-brands to target different sections of the market, with varying degrees of success.   In recent years, sub-brands have become an important tool f...