APOSTOLOS KALLIS APOSTOLOS KALLIS Chief Commercial Officer - Etiya

Recent Entries

  • How smart is your customer experience management platform?

    There’s no doubt that we are now living in an increasingly high-octane world in which waiting for anything has become an anathema. Feeling hungry? There’s now Uber Eats and Deliveroo at your service. Want an airline ticket? You can book one in five minutes online. Need to make a bank tra...
  • Will sub-brands help operators break the mould?

    Secondary or sub-brands are certainly nothing new in the mobile communications industry. Indeed, many mobile operators have used one or several sub-brands to target different sections of the market, with varying degrees of success.   In recent years, sub-brands have become an important tool f...