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Featured Blogs

  • Deren Akpinar

    Creating unique customer experience design with digital twins

    615 views - Posted 2 August by Deren Akpinar Marketing Director - Etiya

    When we hear the term “good old days” we imagine the “simpler” times with no smart phones or social media, when consumerism was at its lowest due to the limited choice of goods and services on offer.   During that period, when the options were limited and preferences w...

  • Richard  Doughty

    Making the Platform-Play Pay

    862 views - Posted 23 July by Richard Doughty Business Development Director - Cerillion

    Digital transformation has a lot of interpretations. For some businesses it means digital delivery of products and services, for some it translates to offering a digital-first, omni-channel experience, and for others it is a way to save costs through automation. Whichever is appropriate to your busi...

  • Mounir Ladki

    View from the top – latest digital transformation insights

    1,875 views - Posted 11 July by Mounir Ladki President and CTO - MYCOM OSI

    In May 2018, TM Forum held their annual flagship conference, Digital Transformation World (DTW), in Nice, France. This leading industry event was a rich and inspiring gathering of industry experts and CIOs/CTOs exchanging visionary ideas and sharing experiences about the latest advancement in our in...

  • Oguzhan  Kivrak

    Will the chatbot be a game changer in the customer experience?

    1,188 views - Posted 6 July by Oguzhan Kivrak Mobile Apps and Chatbot Product Manager - Etiya

    In the last few years chatbots have emerged as a must-have complementary element of an operator’s customer service centre or call centre — and in some cases, they are even replacing more traditional methods of customer support. Certainly, chatbots can be applied in various ways within...

  • Aaron Boasman - Patel

    Stop with the fear and embrace the opportunity of AI for Ops

    2,037 views - Posted 4 July by Aaron Boasman - Patel Vice President, AI & Customer Experience - TM Forum

    There has been a lot of scaremongering about how many jobs will be lost due to artificial intelligence (AI) as well as how robots will control the world and man versus machine. This sounds very reminiscent of the Luddite movement of the 19thcentury, but the fear is unfounded now, just as it was then...

  • Moataz Wahba

    Africa and Middle East are getting serious about AI

    1,229 views - Posted 3 July by Moataz Wahba Regional Sales Director - MEA - Etiya

    Digital transformation is gaining momentum in Africa and the Middle East (MEA), becoming an imperative for businesses in every industry as they seek to build a sustainable future. Within the context of this huge shift, artificial intelligence — still a relatively nascent area in the region &md...

  • Drew Jordan

    Realizing Smart Cities in the Home of the Fab Four

    978 views - Posted 2 July by Drew Jordan Solutions Architect, Director - Sigma Systems

    I have had my first chance to visit Liverpool a couple of weeks ago.  I’ve been to Manchester, Preston and even Blackpool (several times, in fact) but never Liverpool. I did not visit just to go to find Penny Lane or snap photos in front of The Cavern Club. I was there do something a bit...

  • Dominic Smith

    Digital Transformation and BSS/OSS - What’s the reality?

    1,243 views - Posted 25 June by Dominic Smith Marketing Director - Cerillion Technologies

    Digitalisation is transforming many industries across the globe. It is seen not only as a tool to cut costs and boost customer experience, but also as a key growth driver for the future. In fact, digital transformation is offering a great chance for organisations to completely reimagine their p...

  • Neil  McKinlay

    5G networks move from the lab into the real world

    15,209 views - Posted 18 June by Neil McKinlay Product Marketing Director - MYCOM OSI

    5G networks are taking their first steps out of trials and labs into reality with innovative use cases demonstrated during the winter Olympics in South Korea early in 2018. Now the “how” of deploying dynamic, self-orchestrating networks has been explored and successfully demonstrated in ...

  • Ali Durmus

    How innovative is your AI?

    4,067 views - Posted 8 June by Ali Durmus Founding Partner, Executive Committee Member - Etiya

    As we discussed in our previous blog, it was hard to avoid the topic of artificial intelligence (AI) at this year’s Mobile World Congress in Barcelona. As happens with all new technologies, AI has certainly become the victim of hype, with companies of all shapes and sizes, and from all types o...

  • Dominic Smith

    Customers love unlimited data, but is it a sustainable model?

    2,657 views - Posted 1 May by Dominic Smith Marketing Director - Cerillion Technologies

    As someone who has championed simplicity as being key to the success of telecoms services, I find the debate about unlimited data plans a very interesting one. The arguments for simplicity are clear – easy to use services with transparent pricing can only be a good thing for the consumers. Ess...

  • APOSTOLOS KALLIS

    How smart is your customer experience management platform?

    4,509 views - Posted 13 April by APOSTOLOS KALLIS Chief Commercial Officer - Etiya

    There’s no doubt that we are now living in an increasingly high-octane world in which waiting for anything has become an anathema. Feeling hungry? There’s now Uber Eats and Deliveroo at your service. Want an airline ticket? You can book one in five minutes online. Need to make a bank tra...

  • Chun-ling Woon

    Partnering to ensure success in today’s digital universe

    3,407 views - Posted 23 February by Chun-ling Woon Chief Strategy Officer - Etiya

    It’s probably fair to say that the information, communications and technology (ICT) industry is littered with the corpses of failed joint ventures, business partnerships and strategic collaborations that never quite achieved the ambitions of the parties involved. It’s an important remind...

  • Chun-ling Woon

    Sub-brands, and how to win in this brave new world

    2,898 views - Posted 22 January by Chun-ling Woon Chief Strategy Officer - Etiya

    As already discussed in a blog from my colleague at Etiya, telecoms operators are beginning to see secondary brands with new eyes, regarding them less as a necessary evil and more as a vehicle for radical change.   Indeed, innovative and fast-moving service providers are now taking the fight ...

  • Ian Meakin

    Evolution of Assurance: from appliance-based to SaaS

    8,884 views - Posted 10 January by Ian Meakin Global Head of Marketing - MYCOM OSI

    In a recent Heavy Reading blog (reprinted below) on Three UK’s new approach to assurance for their fully integrated cloud native core network – a world first – it is clear that leading CSPs are integrating evolved and state-of-the-art assurance capabilities from the very beginning ...