I was reading an article in "The Daily" over the weekend on the upcoming launch of the Nokia Lumia 800 smartphone. What struck me was a quote by a Senior Marketing Manager that said "cheaper is better". Granted they are launching with a particularly low price and certainly there is a market segment for lower-priced smartphones but do I really want my marketing department touting that the great thing to expect is cheapness? Certainly cheaper is better is not the mantra of many of today's smartphone users whose reply may be "you get what you pay for". Of course I live in a country whose average user is willing to pay a premium to have the incumbent operator just because its Swiss and people are often willing to pay more for Swissness. Just like people are willing to pay more for an iPhone or other devices because of features or the "coolness" factor so I will be interested to see how Nokia's much anticipated move with Microsoft plays out, particularly if the message is centered on the cheap price.